Business positioning
Clarify the priority offer, target buyer, decision path, buying question and evidence required before choosing channels or topics.
SHENZHEN ZHUIMA LEAD
Founder of Bashou Network, person responsible for Shenzhen Zhuima and core operating practitioner.
Yang Changjun has worked in industrial B2B internet marketing since 2016. He leads key-project positioning, growth paths, content direction and stage reviews from the front line in Shenzhen.
RESPONSIBILITY
Clarify the priority offer, target buyer, decision path, buying question and evidence required before choosing channels or topics.
Connect content planning, on-site production, channel operations, inquiry handoff and sales review into one execution path.
Translate enterprise facts and buying logic into answer assets that can be retrieved, cited and continuously corrected.
EXPERIENCE
Works with professional products, factories, engineering services and long-cycle buying decisions rather than relying on generic consumer-marketing templates.
Publishes operating research across short video, global social media and GEO through Shenzhen Zhuima's three research institutes.
START WITH THE REAL BUSINESS PROBLEM
Share the priority offer, target buyer, current channels and the point where progress stops. We will first identify the most useful next step.
Discuss a project